56 App Startups That Got Funded in Q4 2016 – App Industry Insights
The number of users connected to the App Store is at an all-time high but competition is fierce. Google Play features 2.4 million available apps. Yet, we spend 80% of our app time in only three apps, according to a comScore report. This makes it very challenging to get your app noticed. In response to market saturation and app publisher complaints, this year, Apple and Google both announced updates to their app stores to help developers increase app visibility and revenue.
The app economy may be levelling out but some say it’s shifting. Analytics provider App Annie predicts that the emerging markets will now drive growth in the global app economy. App store revenue from emerging markets is expected to soar by 29% a year. Brazil, Indonesia and India (which has one of the fastest growing smartphone markets in the world) are the ones to watch.